KayCee's Corner
Kay Cee’s Corner is a boutique brand that offers handcrafted gifts and stylish clothing for girls. The goal was to design a logo that felt feminine, playful, and heartfelt; something that would resonate with moms and daughters alike. It needed to be versatile enough for use on clothing tags, packaging, and digital storefronts. The challenge was creating a look that felt youthful but still polished and brand-ready.
My Role:
I led the creative direction for this project, including logo design, font selection, color development, and packaging mockups. I also provided brand visuals to help the client envision the logo across various touchpoints, including shopping bags and apparel labels.
Process:
The process started with visual inspiration; soft, floral, and slightly whimsical. I explored several hand-drawn elements and type combinations before landing on a script font paired with a delicate serif. The pink floral graphic adds a playful, girly charm without overwhelming the design. The final logo strikes a balance between boutique elegance and everyday charm, perfect for a brand that celebrates style and creativity for young girls.
Results or Reflection:
The final identity captures the essence of Kay Cee’s Corner: sweet, stylish, and made with love. The client felt that the logo represented both the warmth of handmade gifts and the joy of childhood fashion. This project reminded me how important it is to design not just for the brand, but for the people behind it and those experiencing it, especially the little ones who make it shine.
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