Website Copywriting
Lovely Styling needed website copy that reflected the brand’s luxury-meets-comfort experience while clearly outlining services and inviting bookings. The goal was to write clear, engaging content that made visitors feel pampered, confident, and ready to take action.
My Role:
I was responsible for all website copy, including the homepage, service blurbs, and testimonial highlights. I also helped shape how the brand communicated its values through tone and structure.
Process:
After a strategy call to understand the brand’s personality, I drafted core messaging with warmth and clarity. I used short, inviting phrases and clean structure to make the content easy to scan. Service descriptions emphasized benefits while keeping a friendly, elevated tone throughout the site.
Results or Reflection:
The result is a confident, cohesive voice that mirrors the brand’s styling experience. The client loved how the copy made the brand feel more polished and approachable. This project showed me the power of clear, conversational copy in elevating even the simplest service page.