Financial Services Campaign
The goal was to design a series of visually cohesive and message-driven social media ads to promote financial services and home security solutions, as well as attract new recruits to the team. The challenge was balancing a trustworthy, approachable tone with a strong call to action while highlighting real individuals behind the services.
My Role:
I developed the full creative strategy, designed all visual assets, and wrote the copy for each ad. This included layout composition, brand-aligned color choices, photo editing, and content that spoke directly to target audiences (families, homeowners, and job seekers).
Process:
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Visual Approach: Incorporated real agent photos to build trust and familiarity
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Copy Strategy: Emphasized urgency ("Get your home secured today!") and empowerment ("Protect your family's income")
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Color Use: Used bold accents (orange, yellow, teal) to highlight key messages​
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Typography: Combined clean, modern fonts for accessibility and professionalism
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CTA Placement: Clear calls to action placed at bottom for direct response
Example Captions:
"No more GoFundMe. Life insurance is how you build generational wealth." | "We're expanding! Work from home in financial services. Call now!" | "Get your home secured today with Vivint Smart Home."
Results or Reflection:
The ads gained strong engagement from target audiences across multiple platforms, generating increased interest in home consultations and recruitment sign-ups. The biggest takeaway was how authenticity using real faces, clear language, and direct contact information outperformed generic or stock approaches. Simplicity and sincerity converted.
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