Little Fella’s
Little Fella’s is a clothing brand focused on stylish, playful apparel for young boys. The client wanted a logo that captured the energy and joy of childhood while standing out in the kids’ fashion space. The challenge was creating a look that was fun and colorful without being too juvenile—something that both kids and parents would find appealing.
My Role:
I led the creative development of the logo and visual direction. My contributions included concept design, color palette creation, silhouette illustration, typography selection, and layout execution.
Process:
The process began with identifying key brand values: movement, fun, and individuality. I illustrated a series of jumping boy silhouettes in bold, primary colors to reflect youthful energy and diversity. The rounded, chunky typeface was chosen for its friendly feel and strong readability. I kept the background clean with subtle texture to add visual interest while keeping the focus on the colorful characters and brand name.
Results or Reflection:
The final logo brought the brand’s personality to life; dynamic, cheerful, and full of movement. The client loved how the design communicated playfulness in a polished, professional way. This project was a reminder of how powerful simple shapes and strong color storytelling can be when creating a brand that connects with both kids and parents.
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