The One-Day Logo Challenge
A self-initiated challenge to create one complete logo concept in a single day, every day for five days. Each brand concept included a logo, a mini style tile, and a social media mockup.
Outcome: Sharpened my instincts, sped up my creative decision-making, and led to ideas I later developed for client work.
Brand Name: Moss & Moonlight
Concept: Nature-inspired aromatherapy brand
Logo: Minimal line illustration of a crescent moon wrapped in fern leaves
Palette: Deep forest green, soft sage, muted gold
Typography: Elegant serif with rounded sans-serif body text
Style Tile Includes:
• Logo Variations (primary, secondary, mark only)
• Color swatches with hex codes
• Typography styles and usage examples
• Mood imagery for brand inspiration
Reflection:This challenge was a reminder that creative constraints can be freeing. By limiting time and scope, I gave myself room to trust my instincts, take risks, and explore styles I might have over-edited in a client setting. Moss & Moonlight remains one of my favorite conceptual brands to date.