Lovely Styling
Lovely Styling, a new beauty and hair care business, needed a visual identity that felt modern, feminine, and confident. The goal was to create a logo that would appeal to a fashion-forward audience while communicating professionalism and style. The challenge was balancing elegance with approachability in a single, impactful mark.
My Role:
I led the design and brand direction for this project. This included logo concept development, color exploration, typography pairing, and preparing the final artwork for both digital and physical applications like signage and print.
Process:
The design process began with inspiration gathering and sketching logo marks that reflected beauty, movement, and personality. I focused on creating a custom silhouette of a woman’s face with flowing hair to represent styling services. The logo was then paired with bold, handwritten-style typography to bring warmth and character, along with a serif font for balance and contrast.
I developed a color palette that felt luxurious yet soft, opting for a gold tone paired with black for timeless impact. Mock-ups, including storefront signage, helped the client visualize the brand in real-world contexts.
Results or Reflection:
The final logo captured the essence of Lovely Styling; elegant, confident, and approachable. The client was thrilled with how the identity translated to both physical signage and digital platforms. This project reaffirmed my belief in the power of simplicity and emotion in brand design. A well-crafted logo doesn’t just represent a business, it helps shape how customers feel when they engage with it.
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