Real Estate Promo Design
The goal was to create a clean, professional promotional graphic for Realtor® Cornell “Red” Murphy that would capture attention, communicate trust, and generate leads. The challenge was designing a piece that felt both personable and polished, while maintaining real estate industry compliance with logo placement and key disclosures.
My Role:
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Design: Created a balanced layout that highlights the agent’s portrait, contact details, and brand marks.
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Copy Strategy: Refined key phrases to sound approachable and engaging while prompting action.
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Brand Alignment: Ensured visual consistency with Summit Executive Realty and MLS/EHO brand standards.
Process:
Visual Priorities:
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Lead with a warm professional headshot to establish trust
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Use large, clear typography for contact info
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Integrate brand marks for industry credibility
Copy Decisions:
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Opening message built on empathy and passion: “Helping people find their dream homes is my passion.”
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Secondary line encourages engagement: “I can’t wait to hear from you!”
Results or Reflection:
The final design provided Cornell with a versatile visual that could be used in print or online. It helped elevate his personal brand while staying aligned with industry guidelines. This project was a great reminder of how even simple layouts can carry strong impact when personality, clarity, and visual trust are prioritized.