Solange’s Signature Salon
Solange’s Signature Salon wanted a brand identity that felt as bold and expressive as the salon’s styling services. The goal was to create a logo that conveyed creativity, color, and personal flair; something that would stand out in a competitive beauty market while capturing the client’s vibrant personality. The challenge was blending a professional salon look with a fun, signature style that felt truly custom.
My Role:
I led the full brand design process including logo concepting, typography styling, color selection, and visual brand direction. I also created supporting mock-ups for print applications like business cards and signage.
Process:
To bring Solange’s personality into the brand, I combined an energetic script font with a modern, clean sans serif to give the identity balance and sophistication. A hand-painted brushstroke element was introduced to emphasize creativity and movement, while the custom gradient color palette reflected vibrancy and transformation. key qualities of the salon experience. The final design was layered, artistic, and polished, just like the brand itself.
Results or Reflection:The finished logo gave Solange’s Signature Salon a dynamic visual identity that clients could instantly connect with. It communicated energy, style, and personality in a way that felt both upscale and approachable. This project was a reminder of how much power lives in color and contrast, especially when the goal is to design something as memorable as the people behind the brand.
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