Wellness Promo Spot – Video Script
A local wellness coach needed a 60-second video script to promote a new group coaching program. The goal was to introduce the brand’s mission, connect emotionally, and drive early interest and sign-ups.
My Role:
I wrote the full video script, including voiceover and visual cues. I also crafted two variations of the call to action for testing across platforms.
Process:
I began with a short brand interview to understand the founder’s voice and goals. The script followed a three-part arc: the problem clients face, the transformation the program offers, and a compelling invitation to take the next step. I emphasized empathy and encouragement while keeping the language concise and natural for voiceover.
Results or Reflection:
The final script gave the client clarity and confidence in how they introduced their offer. It connected emotionally with viewers and helped convert interest into bookings. This project reminded me that the right words in the right format can make a short message feel deeply personal.