Lovely Styling
Lovely Styling is a beauty brand focused on relaxation, comfort, and confidence through healthy hair care and elevated service. The goal was to design a website that reflected the brand’s luxurious yet approachable feel while making it easy for clients to explore services and book appointments. The challenge was creating a digital experience that felt both elevated and personal, appealing to women who prioritize style and self-care.
My Role:
I led the visual design, site structure, and copy direction for the website. This included the homepage and service pages, typography and color palette selection, brand photography integration, and mobile-responsive mockups. I also helped translate the client’s voice into clear messaging that felt warm and polished.
Process:
We began by establishing the brand’s tone: elegant, empowering, and inviting. I created a layout that emphasized ease of navigation and visual storytelling, highlighting key messages like “Beauty • Style • Comfort” right from the top. A neutral and gold color palette created a spa-like calm, while high-quality imagery added texture and vibrancy.
The site is structured to introduce visitors to the experience, showcase services (like relaxers, extensions, color, and specialty styles), and guide them toward booking. I added testimonial sections, interactive CTAs, and social media links to reinforce credibility and engagement. A mobile-optimized version was also designed to maintain consistency and ease across all devices.
Results or Reflection:
The final site gives Lovely Styling a cohesive digital presence that reflects the brand’s personality and professionalism. Clients can now seamlessly explore offerings, book appointments, and connect with the brand’s aesthetic before ever sitting in the chair. This project was a reminder of how design can create an experience that’s not just functional, but also deeply aligned with how a brand makes people feel.
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